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A Chat with Vertex's New COO, Bobby Batson

For any company, especially a technology company, hiring ignites a spark of innovation and new ideas. From fresh perspectives on company initiatives to setting realistic goals, growth in the form of hiring sets companies up for continued success. That’s why we’re pleased to announce that Robert “Bobby” Batson has joined Vertex as our new chief operating officer, bringing with him a strategic vision that involves collaboration, embracing company culture and an emphasis on market growth.

We sat down with Bobby and asked him some questions to find out a little more about why he joined Vertex and what he hopes to accomplish as our new COO.

Can you give us a brief overview of your background?

I began my career as a software developer for an early Customer Information System (CIS). More recently, I co-founded and served as chief operating officer of Five Point Partners, a 250-person professional services firm serving the utility industry.

Earlier in my career, I served as partner and chief financial officer of Capstone Consulting Partners, a boutique consulting firm also focused primarily on the utility industry. Capstone Consulting Partners was acquired by Alliance Data Systems, a predecessor company to Vertex.

I’ve worked with water, gas and electric utilities on many large-scale transformation programs that have involved major utility software applications like CIS, enterprise asset management systems (EAM), work and service management systems and ERP systems.

What are some of the goals you’d like to accomplish while serving as COO?

I want to help create a vibrant company culture that is both exciting and fun, yet focuses relentlessly on success and growth in the market. Additionally, I want to be the opposite of a micro-manager, empowering each individual in our workforce to feel confident enough to make meaningful decisions in their areas of responsibility.

I look forward to collaborating with my colleagues to reset our strategy and then execute with precision against that strategy. I want to encourage our employees to focus on what is important in their work, move quickly but strategically, and not be afraid to try new things.

Why did you choose to work for Vertex?

I was intrigued by the opportunity to work for a well-established middle-market company focusing on my areas of expertise in the utility industry. Also, given the recent transition of ownership, we have the opportunity to reset and reshape the company to position us for substantial success in an evolving market.

What do you enjoy most about working in the utility industry?

I have worked with utilities since the early 1990s. Over the past three decades, there have been vast changes in both the utility and technology industries.

As such, I believe we have now reached a tipping point in both industries which will drive massive transformation in how we generate power and technologically run utility businesses.

Renewable energy and cloud computing will have a profound effect on the utility industry over the next 20 years and I am excited to be a part of it.

Lastly, I enjoy working in an industry that provides "life essentials” to humanity, like electricity, water, and gas—it feels meaningful!

What are some fun facts about you?

I met my wife as a freshman in college, and we have been married for 27 years. We have four children ages 26, 22, 18 and 9. Outside of work, I am an avid mountaineer. My most notable climbs include Mt. Rainier in Washington, Grand Teton in Wyoming, Pico de Orizaba in Mexico and Mount Blanc in France.

Read the full press release about Bobby joining Vertex here.