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The water sector now employs behavioral science to persistently nudge residential customers to use water more efficiently. Our eBook begins with an in-depth analysis of how social norms, a key element of behavioral science, have been used effectively in other fields, and how they can drive gains in water efficiency.
Our eBook also discusses how several other key principles of behavioral science—default options, feedback, goal setting, and public commitments—can be applied strategically in the water sector.
