The three main themes: 

  1. Organizations can create a culture of change by ensuring that data is digestible, keeping stakeholders informed and empowering everyone in the organization to be lifelong learners.  
  2. When it comes to customer sentiment, don't guess. Research, track and confirm data-based conclusions about what your customers really want.  
  3. Measure the results of the project continuously to make informed decisions for the future. Identify clear KPIs for larger projects and track the success of the program.


Vanessa Greenlee is the Principal Market Research Specialist at the Sacramento Municipal Utility District. She is responsible for incorporating statistics and market research design and principles to better plan the utility's next programs. Vanessa is excellent at managing several high-profile projects by generating data-driven insights for business partners.  

Tom Jas is the Manager of Marketing, Market Research and Data Analytics for the Sacramento Municipal Utility District. Serving SMUD for over 22 years, Tom is responsible for overseeing marketing, research and "Big Data Analytics" to develop solutions for customers in the appropriate marketing channels. He's also manages products, programs, and services for the utility.

Jason Rodriguez is the Chief Executive Officer of Zpryme. Serving as the lead of strategy and business development, he's responsible for leading the strategy and the direction of the company’s market research, events, and virtual and augmented reality work in the clean-tech, education, e-mobility, and smart community sectors.

Gary Wong is the Global Industry Principal of Infrastructure and Water at AVEVA, a leader in real-time, industrial, performance intelligence. He leads global data centers, facilities, smart cities, and water businesses and has 25 years of extensive international experience providing sustainable, strategic and cost-effective digital solutions. 

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VertexOne’s re-named product portfolio echoes the company’s long-standing mission to enhance the customer experience. Therefore, products mentioned in this webinar may not reflect our current portfolio names. Click the link to learn more about our product renaming and restructure.