When Tamara Grose reflects on her nearly two decades in the energy industry, one theme stands out: transformation. Whether it’s navigating complex regulatory changes, introducing cutting-edge tools, or simply listening to customers’ evolving needs, she has always embraced change as an opportunity for growth. Now, as the new Vice President for Client Success at VertexOne, Tamara is eager to bring that same spirit of innovation and connection to her new role.

For Tamara, customer experience isn’t just a buzzword—it’s a philosophy grounded in four key principles: integrity, innovation, quality, and delivery. “I see customer experience as a recipe,” she explains. “It’s about finding the right balance between what’s best for the client and what’s best for the business, with plenty of room for collaboration in between.”

Her approach to client success is simple yet profound: true advocacy. “Providing a positive experience is one thing, but understanding what’s meaningful to a client and why—that’s what builds loyalty,” she says.

Tamara has witnessed seismic shifts in the energy industry since she began her career in 1999. She’s seen the rise of personalized products and services designed to meet the unique needs of diverse customers. She believes the future holds even greater possibilities, including advanced self-service tools that empower customers to take control of their experiences in new and exciting ways.

“I’ve always been inspired by the potential of innovation to make life better for customers,” Tamara shares. “At VertexOne, I see endless opportunities to bring that vision to life.”

What drives Tamara is more than professional success—it’s a deeply personal commitment to learning and helping others. “Every day offers a chance to grow,” she reflects. “Whether it’s from people, situations, or challenges, I try to find a teachable moment in everything I do.”

Her passion for learning isn’t limited to the workplace. An avid reader, Tamara is currently diving into 48 Laws of Power by Robert Greene. One of her all-time favorite books, however, is The Alchemist by Paulo Coelho, which she credits for shaping her approach to life’s journey.

Tamara’s life has been guided by a simple but powerful piece of advice: “If you are willing to accept the outcome of your decision, whether favorable or not, take the risk.” This mindset has led her to take bold steps—from moving to a new country to reset her career, to embarking on solo adventures that expanded her horizons. Each decision brought growth, resilience, and a renewed sense of purpose.

As Tamara begins her new chapter with VertexOne, she’s excited to build on a legacy of innovation and trust. “This role is about more than delivering results,” she says. “It’s about building meaningful relationships, fostering loyalty, and making a lasting impact.”

For Tamara, success is measured in the moments of connection—when a client feels truly understood, when a challenge transforms into a breakthrough, and when a team comes together to create something extraordinary. With her unique blend of vision, experience, and heartfelt dedication, she’s ready to help VertexOne clients achieve new heights.

Ready to meet Tamara in person? Current clients can register for Xperience Live 2025 to network and learn more about her goals for VertexOne.