One of Utah’s fastest growing cities, West Jordan blossomed from a population of 4,221 in 1970 to over 111,000—and is still growing. West Jordan’s water system is operated by the Public Works Department. Public Works maintains over 23,000 water meters, of which 3,000 are commercial accounts. West Jordan purchases wholesale water as a primary source, with some of their own wells for backup.



Like most cities in the western United States, West Jordan has been especially concerned about the critical issue of water conservation. “We’re really aware of how we use our water, and conservation is at the forefront of everybody’s mind in Utah,” stated Craig Frisbee, West Jordan’s Utility Director. “We’re basically a high desert. The last few years we’ve had a reduction in our snowpack, so that makes us more anxious about our conservation efforts.”

West Jordan’s wholesale provider set a goal of 25% reduction for water consumption by the year 2025. West Jordan adopted that same goal.

The city implemented Master Meter’s Automated Meter Reading (AMR) system around 2008, and the staff has been very pleased with this drive-by system. The meter reading accuracy and drive-by technology increased billing revenues and reduced operating costs. This detailed data also allows the city to better answer customers’ questions when they call with billing or consumption questions.

Yet, to meet West Jordan’s strong conservation goals, the utility department staff wished to further engage customers. West Jordan had a vision of giving customers information to help them budget their water use. And Craig had a personal goal to not only give citizens a tool to manage consumption—but to also help them reduce their water bills.

Providing customers with current data on their usage, comparison programs, notification of leaks, and other high-value services, would help to make this vision a reality. These features, associated with Advanced Metering Infrastructure (AMI), were desirable, but the city did not have sufficient funds to completely upgrade the system.




Craig and his staff met with Master Meter to discuss their desire to move towards AMI. “We’ve worked with Master Meter for quite a few years. We like their product and their approach to customer service. They have a good customer service philosophy,” noted Craig. The main concerns for West Jordan’s City Council were funding issues and ensuring a smooth transition for the upgrade.

With Master Meter’s help, West Jordan developed a 5-year program to upgrade the metering system while staying within the city’s budget. “When we expressed our concerns about budget—and about changing over to a new system—Master Meter worked with us to develop a program to meet both political and budgetary goals,” noted Craig.

Because of those important preliminary efforts, the City Council has been very supportive of the project. West Jordan is now in the process of upgrading their 3G AMR system to Master Meter’s 4G Allegro Advanced Metering Infrastructure (AMI) Network. Master Meter is also helping West Jordan with changes to the billing software. Fortunately, the software works with both the old and new system, resulting in a smooth transition.

In the meantime, West Jordan conducted extensive research to find a best-in-class customer engagement system. They were introduced to VertexOne Software and began working with them in 2015. Craig explained, “We were looking for software to work with our water conservation program. VertexOne had a great track record for conservation, good data analysis, and a portal that was easy to use and customer friendly.” VertexOne helps customers enjoy some of the benefits of AMI—like detailed consumption information by use category and leak notification—ahead of AMI installation.

Craig met with VertexOneand Master Meter to see if there were benefits to having the two companies work together. This meeting led to a strategic collaboration the team refers to as the “Bridge to AMI.”


While Master Meter installs the hardware, and transitions the utility billing software, VertexOne fosters relationships with customers. As the new meters are deployed, VertexOne relays real-time information to customers, such as leak resolution workflows and water-use tracking on their mobile phones or through the web. “We weren’t aware that both companies’ systems would work together so well to help customers manage their water spend, to increase water conservation and improve customer service,” noted Craig. “That was an ah-ha moment for us.



By working together with Master Meter and WaterSmart (now VXsmart), West Jordan’s customers are enjoying a seamless transition to an improved system. Master Meter’s ability to easily integrate the new and old meters with billing software means no hiccups on customer utility bills. And VXsmart’s modern data analytics give customers and the West Jordan utility team useful insights into water use patterns, even before the new meters are installed.

From the customers’ point of view, they only see better service. They have an informative, easy-to-use way to monitor their water use and lower their bills.

As the upgrade to AMI progresses, utility employees will enjoy the advantages of this new technology: Remote reads, immediate data access, 15-minute consumption reports, and other important information will be at their fingertips.

With the help of Master Meter and VXsmart, West Jordan implemented a strategy to provide customers with two types of technology. Master Meter provides the infrastructure to obtain the data, and VertexOne provides an interface that allows customers and staff to understand and use the data to their advantage.


Tight budgets are a reality for today’s utility systems. Without Master Meter’s assistance to develop a 5-year program for the project, it may have been a no-go. VertexOnealso helped with the process by engaging customers to provide the utility with additional stakeholder support for the project.

“Working with us on the budget was the biggest thing that the companies did,” said Craig. Master Meter came up with the 5-year program. VertexOne suggested we work on a section of the city at a time to help with budget. Both suggestions worked very well and allowed us to move forward with the project.”

Knowing that customers are engaged in saving efforts along with the 5-year investment plan allowed West Jordan’s City Council to fully support the upgrade to AMI.



Improving customer service is an ongoing goal for West Jordan. With the new Master Meter AMI system, customers will have even more money saving and property protecting information available at their fingertips through the VertexOneuser-friendly customer portal. West Jordan utility staff will also be able to easily answer billing and water-use questions from customers by accessing detailed consumption, behavioral, and demographic information from the VertexOne Analytics Dashboard.

The goal for the project was “no disruption to the customer. No changes perceived other than better service,” according to Craig. “Both companies work with us just great. We’re really pleased with the way the program is working.”


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