Today's customers are expecting utilities to cater to them as individuals. To do that requires understanding customer propensities: how they think, what they care about, and most importantly, how they'll behave in certain situations.
Predictive Analytics lets utilities tap into those insights. It uncovers customer propensities so you can understand and serve your customers more effectively. And for retail utilities, even identify the ones you want to keep, and know how much you should spend to retain them. Discover the top use cases for predictive analytics for utility customer operations: