Schedule a Consultation

JEA wished to develop customer segmentation for residential customers to:

  • Better understand customer’s behaviors, motivations, and expectations to reduce customer service cost
  • Enable a differentiated and targeted approach to marketing and customer engagement, by identifying whom to target, with what offerings, using which messages and across what channels.

 

Download Now

Segmenting customers allowed the utility to decide how to relate and maximize the value of their customers, as well as maximize the value for the customer.  

The resulting insight is being widely utilized across multiple business functions, including customer service, marketing/brand management, product management, and finance to provide personalized and relevant information to customers, increase customer engagement, enhance revenue and reduce cost of service.